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China Online Game Copyright Infringement Real Case Analysis: Notice-Takedown & Red Flag Doctrine Compliance

IPcrossark
Copyright
2026-07-07 06:07:49

 

Governed by the Regulations on the Protection of Information Network Communication

Rights and 2020 Revised Copyright Law, the safe harbor rule paired with the red flag

principle defines online platform liability, a critical compliance boundary for global game IP

owners. A landmark 2025 real cross-border case involving a French indie game studio

against a domestic short video platform fully exposes two fatal rights protection flaws: lack

of CCPC software/art copyright registration weakens ownership evidence in litigation

and failure to submit targeted, detailed infringement notice leads to platform exemption

from compensation. This case reveals enforcement pitfalls for overseas digital brands and

delivers standardized notice filing guidance.

 

Real Case Background

 

A French independent game developer created a 2D adventure mobile game and only retained

overseas source code archives, without completing any copyright registration at the China

Copyright Protection Center (CCPC). Multiple domestic UP users uploaded full gameplay

footage, character art and plot clips to a mainstream short video platform with algorithm-wide

recommendation pushes, generating tens of millions of views and platform advertising revenue.

The French team sent a vague generic removal email without attached copyright certificates,

work samples, serial infringement links or pirate screenshot evidence. The platform deleted

partial videos as a basic courtesy but refused to pay economic compensation, citing compliance

with the notice-takedown safe harbor rule. When the studio filed civil litigation in a

Shanghai intellectual property court, two core evidentiary defects led to partial loss of claims:

First, without official CCPC registration certificates, overseas source files alone could not serve as

prima facie ownership evidence, and the court required costly third-party copyright appraisal.

Second, the initial notice was overly general and failed to mark specific infringing URLs, so the

platform was judged to have fulfilled statutory platform obligations under the red flag

exception standard, escaping compensation liability for most pirated content. The French enterprise

recovered only 280,000 RMB in partial damages and spent over 100,000 RMB on appraisal and litigation

fees.

 

Core Legal & Procedural Rules

 

Safe harbor & red flag dual judgment standard (Article 22 Information Network Regulation).

Platforms enjoy compensation exemption after completing notice-takedown only if three

conditions are met: receiving specific infringement notice, timely deleting content, and no obvious

infringing features visible to ordinary users (red flag). If high-profile complete game clips are

recommended on homepage hot lists, the platform bears active monitoring obligations and cannot

rely on safe harbor defense.

 

CCPC registration as core prima facie ownership evidence. Though copyright takes effect upon

creation per Berne Convention, unregistered overseas works lack official domestic documentary

proof. Chinese courts often order expensive third-party copyright identification for unregistered

works, prolonging litigation cycles and reducing recoverable damages.

 

Mandatory complete elements of valid infringement notice. A legally effective notice must contain:

copyright holder identity, certified work samples, precise infringing links, detailed infringement

description, and signed ownership statement. Blanket mass removal requests without targeted URLs

will be deemed invalid formal notice.

 

Algorithm recommendation triggers heightened platform duty. Platforms using personalized traffic

push for copyrighted game content are deemed to gain direct commercial benefits, which raises their

reasonable review threshold; simple automated deletion after vague notices does not satisfy statutory

compliance.

 

Cross-border document authentication requirement. All overseas development contracts, source

code records must undergo consular legalization and Simplified Chinese translation to be admitted as

court evidence.

 

Practical Compliance Guidance for Global Game Developers

 

Complete CCPC copyright registration for game software, character art and plot images before

launching China market operation to obtain ownership presumptive evidence. Draft targeted, detailed

infringement notices with full infringing links, screenshots and registered copyright certificates

instead of general removal requests. Monitor platform hot recommendation columns regularly;

once full game footage appears on trending pages, submit formal written notice to trigger red

flag liability against the platform. Uniformly process consular certification and Chinese translation for

overseas development materials for potential litigation use. Entrust China-based copyright agents

to draft standardized official notice documents and track platform deletion progress.

 

Conclusion

 

China’s dual safe harbor and red flag platform liability system creates clear enforcement

standards for overseas game copyright holders. This French game litigation case fully proves missing

CCPC registration and insufficient notice details will greatly reduce compensation recovery. For global

digital and game brands targeting Chinese online markets, proactive copyright registration and

standardized targeted infringement notices are irreplaceable tools to claim full compensation against

pirated content and algorithm-driven platforms.

 

Hyperlink List

NCAC Official Notice-Takedown Administrative Guide:

https://www.ncac.gov.cn/xxgk/zc/202304/t20230418_174321.htm

Full English Text of China Copyright Law 2020:

https://wipo.int/wipolex/en/text/585084