In 2026, China’s copyright framework continues to evolve in response to the growing digital
music industry. Governed by the Copyright Law of the People’s Republic of China (latest
amendment 2020) and administered by the National Copyright Administration of China
(NCAC), the system combines automatic protection with voluntary registration to strengthen
enforcement and licensing opportunities. A real-world example from the music streaming
sector illustrates how proactive copyright management can protect revenue streams and deter
unauthorized distribution.
Case Overview: NetEase Cloud Music Copyright Enforcement
NetEase Cloud Music, one of China’s leading online music platforms, hosts millions of tracks
from independent and major label artists. In 2023, the company discovered that unauthorized
websites and smaller streaming platforms were distributing popular tracks without permission,
including both original recordings and remixed versions, infringing on multiple copyrights.
Prior to this, NetEase Cloud Music had registered significant works with the China Copyright
Protection Center (CPCC), including both musical compositions and recorded performances.
Leveraging these registrations, the company initiated administrative enforcement actions
with NCAC and local copyright offices, requesting takedowns of infringing content. Within
weeks, multiple unauthorized platforms complied, and major infringers were warned.
Simultaneously, NetEase pursued civil litigation against repeat offenders, resulting in
court-ordered damages and legal fees compensation. This combined strategy protected artists’
rights, preserved platform reputation, and reinforced legal deterrence against piracy in China’s
streaming market.
Strategic Lessons from the Case
This case demonstrates the importance of a comprehensive and proactive copyright strategy for
digital content platforms. Key insights include:
● Voluntary Registration is Crucial: Registering musical works and recordings with CPCC
provides strong evidence in enforcement and litigation.
● Administrative and Civil Actions Work in Tandem: Combining fast administrative
takedowns with civil litigation ensures both immediate and long-term protection.
● Monitoring Digital Channels: Constant surveillance of online platforms helps identify and
address infringements promptly.
● Holistic Protection: Covering compositions, recordings, remixes, and digital content ensures full
protection of intellectual property.
Practical Guidance for Global Music Platforms
For international music services entering China:
● Register copyrights for key tracks, albums, and digital recordings with CPCC before public release.
● Monitor streaming platforms, social media, and file-sharing sites for potential infringements.
● Engage local legal counsel for both administrative enforcement and civil litigation.
● Develop licensing agreements and monetization strategies to leverage content legally while
maintaining rights control.
Conclusion
China’s copyright system in 2026 effectively balances automatic protection, registration benefits,
and enforcement mechanisms. NetEase Cloud Music’s copyright enforcement case illustrates
that strategic registration, multi-channel enforcement, and continuous monitoring are
essential to protecting digital music assets, supporting commercial interests, and maintaining
leadership in China’s rapidly growing online music industry. Understanding local laws and utilizing
administrative and judicial remedies are crucial steps for global music creators and platforms.
Hyperlink List：
● IPcrossark:
https://www.ipcrossark.com/en/copyright_detail/9.html
● CPCC – China Copyright Protection Center:
● NetEase Cloud Music Official Website:
