In 2026, China’s copyright system continues to adapt to the digital economy, supporting
creators in software, gaming, publishing, music, and online media. Governed by the
Copyright Law of the People’s Republic of China (latest amendment 2020) and
administered by the National Copyright Administration of China (NCAC), the framework
provides automatic protection upon creation, while voluntary registration enhances
enforcement and litigation capabilities. A practical example illustrates how a proactive
copyright strategy can safeguard intellectual property and generate commercial value.
Tencent, one of the largest technology and entertainment companies in China, has
developed numerous mobile games with high commercial value. In 2022, Tencent discovered
that several unauthorized versions of its popular mobile game were circulating on third-party
app stores and social media platforms. These copies not only replicated the game’s code but
also used copyrighted artwork, music, and character designs.
Tencent had previously registered both the software copyright and the artistic works with the
China Copyright Protection Center (CPCC). Leveraging these registrations, Tencent initiated
administrative enforcement actions with NCAC and local copyright bureaus. Within weeks,
several infringing versions were taken down, and local distributors were compelled to cease
unauthorized distribution. Concurrently, Tencent filed civil litigation against the most egregious
infringers. The court ruled in Tencent’s favor, awarding compensation and legal fees, setting
a precedent for rapid and effective copyright enforcement in the digital entertainment sector.
This case demonstrates the importance of a proactive copyright strategy in China. Key takeaways
include:
● Registration Matters: While copyright arises automatically, voluntary registration with CPCC
provides strong evidentiary value for enforcement and litigation.
● Multi-Channel Enforcement: Combining administrative actions with civil litigation allows for
fast takedown of infringing content and long-term legal remedies.
● Digital Monitoring: Continuous monitoring of online platforms is essential to detect unauthorized
use quickly.
● Comprehensive Protection: Covering software, artwork, music, and other creative elements
ensures holistic protection of commercial assets.
For international companies and creators entering China:
● File copyright registrations for key works with CPCC before launching products locally.
● Monitor digital platforms and marketplaces for potential infringement.
● Engage local legal professionals for administrative enforcement and litigation.
● Consider licensing strategies to monetize content while maintaining control over rights.
China’s copyright system in 2026 balances automatic protection, registration benefits, and
enforcement mechanisms. Tencent’s mobile game case highlights how a well-structured
copyright strategy—including proactive registration, multi-channel enforcement, and continuous
monitoring—can effectively protect creative assets, support commercial interests, and establish
market leadership. For global creators, understanding local laws and leveraging administrative and
judicial remedies is crucial for safeguarding intellectual property in the world’s largest digital market.
Hyperlink List：
● IPcrossark:
https://www.ipcrossark.com/en/copyright_detail/9.html
● National Copyright Administration of China (NCAC):
● China Copyright Protection Center (CPCC):
