Ma Fu, President of the China Trademark Association, stated at the Madrid Roundtable that amid profound adjustments in the global economic landscape, Chinese brands are accelerating their international expansion. Statistics show that in 2024, international trademark applications filed by Chinese enterprises through the Madrid System increased by 13.6% year-on-year, ranking among the top three globally.
Ma Fu noted that this data not only demonstrates the innovative vitality of Chinese enterprises but also reflects the value of the Madrid System as a one-stop channel for global trademark registration. Over the years, the China Trademark Association and the World Intellectual Property Organization (WIPO) have strengthened communication and exchange through a series of joint activities, jointly promoting the application and practice of the Madrid System for international trademark registration in China. The China Trademark Association's Madrid Working Committee has actively participated in WIPO-related activities to enhance the international brand operations and Madrid trademark registration protection levels of Chinese enterprises. This effort advances the Madrid System from being merely available to being effectively utilized in China, thereby better serving Chinese users.
At the roundtable, Chen Hongbing, Director of the Operations Division at WIPO's Madrid International Registration Department, stated that as the only global service system with over 130 years of history, the Madrid System is undergoing gradual evolution. Currently, the system operates effectively, with continuously improving efficiency and user experience. The latest digital transformation achievement—eMadrid—serves as WIPO's digital gateway to the Madrid System. It is now utilized by trademark practitioners from over 130 countries to manage hundreds of thousands of Madrid international trademarks. This platform enables trademark professionals to centrally and securely submit and manage international trademark portfolios, delivering significant value.
