Michael Li
Partner
China Trademark Services, Company Formation & E-commerce Coordination
Professional Profile
General Manager, Business Services
China Trademark Services, Company Formation & E-commerce Coordination
Master’s Degree in Law, China University of Political Science and Law
Li Kai owns and manages a trademark services company in China, bringing 15 years of professional experience across intellectual property and business services.
His work covers company incorporation, trademarks, patents, copyright and the practical requirements of operating on Chinese e-commerce platforms. Domestic trademark services are at the centre of his business, with returning customers making up the majority of the company’s client base.
These ongoing relationships have given him experience supporting business owners as their brands develop and their administrative and intellectual property needs change.
Alongside trademark services, Li has hands-on experience with store applications, platform entry and store transfers involving JD.com, Tmall, Pinduoduo and Alibaba. He is also familiar with company registration and equity transfers.
His background helps him understand how company records, trademark ownership and platform requirements connect within a business transaction. For international clients contacting IPcrossark, he focuses on clarifying their objectives, organising the required information and coordinating the relevant service providers.
Areas of Focus
Trademark Services in China
Trademark services form the core of Li’s business experience. His work involves understanding clients’ brand protection needs and coordinating the information, documentation and service arrangements required for their matters.
His continuing relationships with business owners provide a practical perspective on how trademark needs develop alongside a company’s products, operations and commercial plans.
Patent and Copyright Service Coordination
His experience also covers patent and copyright services, complementing his work in trademarks.
He helps clients clarify the type of assistance they need and coordinates documents and communication with the professionals handling each service. This supports businesses managing different forms of intellectual property within the same commercial operation.
Company Formation and Equity Transfers
Li is familiar with company incorporation and equity transfers in China.
His work connects the client’s commercial objective with the company information, ownership records and supporting documents needed for the proposed process.
This background is particularly relevant when company changes also affect trademark ownership or the information associated with an online store.
E-commerce Platform Entry and Store Transfers
Li has practical experience with store applications, platform entry and transfer arrangements involving four major Chinese e-commerce platforms: JD.com, Tmall, Pinduoduo and Alibaba.
His work includes coordinating the company records, brand ownership information and related materials relevant to a proposed application or transaction.
He helps clients understand the steps involved, with the applicable platform requirements considered for each specific arrangement.
Business Service Management
Li’s management role brings these connected services together. He clarifies client requirements, coordinates documents and service providers, and keeps the work organised from the initial enquiry through to completion.
For businesses planning to establish a company, protect a brand or arrange an online business transaction in China, his focus is on practical preparation and a clear understanding of the next steps.
Experience at a Glance
-
15 years of professional experience in business and intellectual property services.
-
Owner and manager of a trademark services company in China.
-
Experience across three core intellectual property service areas: trademarks, patents and copyright.
-
Hands-on experience involving JD.com, Tmall, Pinduoduo and Alibaba.
-
Familiarity with company incorporation and equity transfers.
-
Master’s degree in Law from China University of Political Science and Law.
Working Approach
Li begins with the client’s commercial objective and considers the company, intellectual property and platform requirements connected to it.
His legal education supports a structured approach to reviewing requirements, organising documents and coordinating the professionals responsible for each part of the work.
He places particular emphasis on consistency between company records, ownership information and application materials, helping clients prepare for the practical steps involved in doing business in China.
Contact IPcrossark
For enquiries concerning trademark services, patent and copyright services, company registration, e-commerce platform entry or online store transfer arrangements in China, contact IPcrossark to discuss your plans.
Include your current company registration status, the brand or platform involved, the service you need and any relevant deadline. If your enquiry concerns Li Kai, mention his name in your message.
Discuss Your IP Needs
Tell us what you want to protect and where you need protection. We will reply with the relevant service options and next steps.
